This company focuses on making beer that uses flavors from crops and fruit grown in Florida. Most prominently, the orange, but also including the tropical fruit grown in South Florida. This company focuses on the whole essence of Florida. This product is meant to be consumed during adventure, exploring Florida's natural beauty. The product is meant to be something that inspires adventure and exploration. The brand is heavily influenced by Florida history, more specifically, the Spanish culture that resides in St. Augustine. The Becerrillo is a Spanish Conquistador Mastiff that was dressed up in armor and used in battle. The brand is based off this dog and the Spanish conquistadors that came into Florida and discovered St. Augustine.